More and more Brits are choosing to shop at small retailers rather than chains, helping the independents fight back against the high-street giants. Here we discuss some of the reason why you should support independent shops.
You are supporting local entrepreneurs
When you buy from an independent store, you are supporting an entrepreneur who decided to take a risk. You are supporting somebody who decided to act on their desire to offer something different to the local community. You are not just encouraging the sense of community spirit, but you are helping to build it. Many of these entrepreneurs are likely to recognise this and give back to the local community, perhaps even supporting or participating in local fund-raising events.
Your spending will boost the local economy
Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business 63p stayed in the local economy, compared to 40p with a larger business.
Shopping locally helps retain our communities
People don’t like losing shops and services in small towns and villages but don’t equate this to how they spend their money. Shops will often only survive if customers spend locally – so if you want a vibrant town centre, where people can socialise as well as shop, then shop locally.
You receive more personalised customer service
Generally speaking, you should expect that an independent retailer will provide more dedicated and hands-on customer service. The employees in these stores, many of which are family-owned, are committed to their businesses and are more likely to take time to get to know you. They are often more knowledgeable of the products that they sell and more flexible with their policies and support. Independent Retailers value being different.
Shops are more creative and unique
Local high streets are home to those amazingly diverse and quirky little shops that will stock the ‘where did you get that’ jewellery as well as all the other fun products you just can’t find anywhere else. In order for these local businesses to be able to compete with each other they must find their own style and identity in order to stand out so they choose products based on their own personal interests rather than a national sales plan. This makes local businesses ideal for finding that unique and personal gift that is perfect for the ones you care about.